Customer Experience with SAP

Prices for raw materials fluctuate, customers become more and more erratic, margins melt away. Many businessmen still recall the "good old days" - orders came regularly by phone or fax because customers appreciated the quality of the product and the business relationship. Nowadays, these business relationships are rare. Rather, it is more important to use existing data in order to bind interested parties with offers that really suit them. This is what SAP Customer Experience - also known as C/4HANA - stands for.

Customer Experience mit SAP

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SAP Customer Experience | CX

Never miss a sales opportunity again because you do not have the necessary information on time. For example, that a customer has accessed your website to learn about a service he is not yet using. Or that a client is very dissatisfied, service tickets are piling up, and he is probably looking for another supplier.

In the B2B sector in particular, this type of lost potential is certainly reflected in the balance sheet. It's a pity really because most companies already have this information available separately. And this is exactly the problem: as long as data is stored in different systems and not merged, customers are not being optimally served. The company cannot develop its full potential. This is where SAP comes in with its Customer Experience portfolio.

With SAP's Customer Experience portfolio, you get a modular, integrated system for managing all your customer relationships. Thus, it contains much more than a classic CRM system: a powerful, globally designed e-commerce solution, up-to-date modules for handling sales and service processes, as well as high-performance tools for customized marketing and GDPR-compliant administration of customer data, authorizations, and surveys. The best part: you’re not buying an overpowering tool that exceeds your needs; you’re starting with one building block and expanding the system flexibly, as needed.

Reliably recognize and use sales potential

The immense advantage that the Customer Experience portfolio - also known as SAP C/4HANA - offers, compared to comparable solutions, is the seamless integration of data. Not only within the portfolio but also with your SAP ERP. This means that you can view all customer data at a glance: orders, returns, service requests, mailing clicks, social media interactions, use of your website, and much more. This data is processed intelligently by the system so that you can unlock more sales potential with little effort. This will be reflected in the satisfaction of your teams and your customers, as well as in your company KPIs.

Never miss a sales opportunity again because you do not have the necessary information on time. For example, that a customer has accessed your website to learn about a service he is not yet using. Or that a client is very dissatisfied, service tickets are piling up, and he is probably looking for another supplier.

In the B2B sector in particular, this type of lost potential is certainly reflected in the balance sheet. It's a pity really because most companies already have this information available separately. And this is exactly the problem: as long as data is stored in different systems and not merged, customers are not being optimally served. The company cannot develop its full potential. This is where SAP comes in with its Customer Experience portfolio.

With SAP's Customer Experience portfolio, you get a modular, integrated system for managing all your customer relationships. Thus, it contains much more than a classic CRM system: a powerful, globally designed e-commerce solution, up-to-date modules for handling sales and service processes, as well as high-performance tools for customized marketing and GDPR-compliant administration of customer data, authorizations, and surveys. The best part: you’re not buying an overpowering tool that exceeds your needs; you’re starting with one building block and expanding the system flexibly, as needed.

Reliably recognize and use sales potential

The immense advantage that the Customer Experience portfolio - also known as SAP C/4HANA - offers, compared to comparable solutions, is the seamless integration of data. Not only within the portfolio but also with your SAP ERP. This means that you can view all customer data at a glance: orders, returns, service requests, mailing clicks, social media interactions, use of your website, and much more. This data is processed intelligently by the system so that you can unlock more sales potential with little effort. This will be reflected in the satisfaction of your teams and your customers, as well as in your company KPIs.

Advantages

Consistent data

Optimal user experience

Modular design

Satisfied customers

Increase your turnover

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SAP Customer Experience – the portfolio at a glance

SAP Commerce Cloud

Increase your sales with an online store that can keep up with your growth. With endless possibilities, intuitive operation, effective product information management (PIM), an integrated web content management system, and seamless integration into your SAP system landscape, you can be sure of maximum efficiency and consistency - and a consistent customer experience.

SAP Service Cloud

A reputation is ruined a lot faster than it is built up. That's why it's essential that your after-sales is every bit as good as your products and distribution. Offer your customers the opportunity to voice their concerns directly in the online store. The SAP Service Cloud in the background ensures that tickets are processed quickly - by automatically assigning tickets and proposing solutions based on AI analyses.

SAP Sales Cloud

Do not lose any sales opportunities due to missing data. With the SAP Sales Cloud, your sales force has all relevant information readily available, can quickly identify up-selling and cross-selling potentials and can access all relevant data on any device - even offline. Artificial intelligence and intuitive analyses help to identify and exploit sales opportunities. For example, by filtering out which companies have visited your website. This allows your sales team to concentrate on the accounts that really promise success.

SAP Marketing Cloud

Each opt-out shows that the communication has not offered any real added value for your customer. This has to stop! Only send your customers information on channels that are relevant to them. Clustered data from all your online channels, together with customer data from your marketing, can help.

SAP Customer Data Cloud

Today's customers expect their data to be treated with care - GDPR and other legal frameworks regulate how this should be done. You are obliged to provide information on the use of data and must be able to delete it completely from your systems. With the SAP Customer Data Cloud, legally compliant management of customer data, preferences, and profiles becomes child's play.

SAP Commerce Cloud at a fixed price

Benefit from our many years of experience in e-commerce and customer experience. 
Take advantage of our low-risk fixed-price offers to implement the SAP Commerce Cloud, or migrate your existing solution to the cloud. 

Our service portfolio at a glance

Design

We analyze your requirements and define a suitable application and system architecture.

Implementation

We adapt standard software to your needs. We pay particular attention to the topic of usability - both in the frontend and in the backend.

Application Management Services

We manage support and small enhancements at attractive conditions.

DevOps Services

We build, run, and maintain your system landscape. We are also phasing in continuous integration tools.

Coaching

We train your employees so that they can maintain the system themselves.