SAP Customer Experience
Your solution for more sales, service, and customers.

Customer Experience: More than e-commerce
Many companies still know the "good old days" - orders came regularly by phone or fax because customers appreciated the quality of the product and the business relationship. Nowadays, these cases are rare. It is much more important to use data to retain prospects and customers with precisely tailored offers. After all, according to analyses, between 60% and 70% of a purchase decision takes place before the initial contact with a company! This is precisely where the SAP Customer Experience portfolio comes in.
Whether your business model is B2B, B2C, D2C, or a hybrid, SAP's Customer Experience portfolio gives you a modular, integrated system for managing all touchpoints. It contains a powerful, globally designed e-commerce solution, up-to-date modules for handling sales and service processes, as well as high-performance tools for customized marketing, and GDPR-compliant administration of customer data. The best part: you can start with one module and flexibly expand the system as needed. The entire portfolio is, of course, integrated into your SAP backend system - the digital heart of your smart company.

Your customer portal with SAP Commerce
Create an oasis of comfort for your prospects and customers, where they can conduct all business with you at any time and on any device. This is more than "just" an online store: here, your customers can find out about your product and service portfolio, configure products individually, download original documents again, and place service requests as needed. SAP Commerce Cloud can also easily map new business models, such as renting instead of buying.
Because SAP Commerce Cloud is seamlessly connected to your SAP ERP, you have consistent and up-to-date data across your entire company, lower your costs, optimize your support, and avoid digital access licenses that could be incurred when using third-party systems. Best of all, with this comprehensive solution, you increase the ease of use for your customers, as well as for your teams. Win-win for everyone involved - except your competition.
More informationSatisfied customers
More informationSAP Customer Experience: 5 modules for your success
The SAP Customer Experience portfolio consists of six components that you can assemble in a modular way, according to your needs. This way, you won't buy an overpowering tool that exceeds your requirements. By deploying solutions in the cloud, you can get them up and running quickly and with minimal effort.
Get in touch

Patrick Hey
Head of Customer Experience SolutionsResponsibilities
- SAP CX – Portfolioberatung & Solutiondesign
- SAP B2B Commerce Cloud
- SAP hybris on-premise
Contact
- SAP CX – Portfolioberatung & Solutiondesign
- SAP B2B Commerce Cloud
- SAP hybris on-premise